Of the limited newspaper edition of the album, Donwood said: "What I like about newspaper is its ephemeral nature, I like the way the paper goes yellow and brittle when you leave it out in the sunlight. I wanted to do this thing like a really annoying Sunday paper, you know when you buy the paper and all this crap falls out? I wanted to do something really annoying with all these crappy bits of floppy, glossy paper."
To promote the CD and vinyl release of The King of Limbs, Radiohead distributed a free single-issue newspaper, The Universal Sigh, at record shops across the world on 28 March 2011. It is separate from the Newspaper Album version of The King of Limbs. This 12-page tabloid was printed using offset lithography on newsprint paper; it features artwork, poetry, lyrics, and short stories.
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