Marketing magazine reports that this luxury burger will be available in selected upmarket central London locations. It will contain wagyu beef and foie gras (I hope they do something about the bun). Burger King wants to show that it's more upmarket than McDonald's.
In a slightly less imperfect world, BK would donate the profits from those burgers to Food Aid.
However we can all donate rice - and improve our vocabularies - at www.freerice.com
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