"We would like to sincerely apologise"

Spotters of split infinitives may well think this is going to be another rant about editing (lack of) - but no ... split infinitives are small beer in the word-misusage pantheon. More on that another time, perhaps?

This is a story with a nicely surprising outcome. It started when my son found a bit of wood in his packet of crisps - and let the manufacturer know. 

Back came this box of goodies -

with an apologetic letter -

which details how they are improving their manufacturing process. Hopefully no other bits of wood  found their way into crisps packets ... if you find one, let them know!