20 March 2017
Of course the gallery is keeping track of visitors when it scans the barcode on the card as you show it to enter the exhibition. So why shouldn't it "add value" and/or "niche market" by telling individual visitors that they can find further info about the exhibition/artist on p44 of their magazine?
Because some of us still want to think - or I do, however mistakenly - that barcode-scanning surveillance is about getting attendance statistics, rather than getting data on individuals. Anyone under 35 will tell you that this is foolish misconception, "no point in worrying about it". But I wonder who will eventually see such individualised data, and to what purpose.
We've had a precedent for this in the matter of library books, way back when. Librarians refused to reveal who had borrowed certain books, and good for them. Machines won't have such scruples, and I'd rather that the people who program those machines and collect the data observe the same principles.
Is contacting me about my actions infringing my privacy or civil liberties? I don't know ... but it feels like the thin, sharp, end of the wedge.